Initial Consultation
Toolbelt Media, Inc. will come to your office to for our free initial consultation meeting. We bring a blank piece of paper and an open mind. Coffee, too, if you'd like! We'll spend time learning and understanding your business. We can't diagnose and prescribe a course of action until we know all about you! Your business is unique, right? Well, maybe there are a bunch of similar ones around, but we know that there is something that sets your business apart from the rest.
Here are are the topics we'll cover:
Current Situation
Competitive Situation
The Future
Advertising/Marketing
Follow-Up
The More You Tell Us, The More We Can Help
The key to a fruitful relationship with your business and Toolbelt Media is being open about your business, your goals, and your budget. Your answers will be kept in strict confidence.
Open Collaboration is Key
Your frank and confidential answers to these questions plus your questions about Toolbelt Media will give us a strong indication of how we will put together a unique plan specifically for your business. The more we know about you and your business, the better our plan will be. It's all about how we can help you realize more profit, not how Toolbelt wants to make money from you!
During our hour-long get together, we'll ask questions like these:
Current Situation topics
- How are sales this year compared to last year?
- What's changed in your business since this time last year?
- What are your growth areas? Decline areas?
- What part of your business is most profitable? Is there room for more growth there?
- Have you used any new successful sales strategies in the last year? How did they work?
Competitive Situation topics
- Who are your biggest competitors?
- Has the competition changed the way you do business? How?
- How does the competition's position differ from yours?
- How does their advertising differ from yours?
The Future topics
- Are there consumer/competitive changes on the horizon? What are they? How will they affect you?
- What must you do to prepare for them?
- What developments do you expect a year from now in your business? (location? products? services? internal organization?)
Advertising/Marketing topics
- What are the most critical demographic groups you target? Does it differ by product or service?
- What is your trade area? How far will people come to use your services?
- What are your key advertising periods? Do you use the same promotions every year?
- How do you differentiate your advertising from your competitors?
- How many places do you advertise?
- Which advertising medium worked best for you? Why? What percentage of your budget goes to that medium?
- Which advertising medium is least effective? Why? What percentage of your budget goes to that medium?
- What criteria do you look for when selecting and advertising medium? (Price? Reach? Research? Capabilities? etc.)
- What are your expectations from advertising? Do they differ among advertising media?
- Is your advertising "message" consistent among all of your advertising media?
- Is your "message" consistent with your business position?
- What is your annual gross revenue?
- What is your annual advertising budget?
Follow-Up topics
- What day next week can I bring you some ideas (proposal, research, spec spot) regarding what we've discussed today?
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So let's get together right away and find out how Toolbelt Media can help you. |
