There are so many media choices these days, right? Tons of radio stations, magazines, newspapers, cable TV channels, outdoor and more. It's daunting to pick the ones best for your business. How do you choose the media that's right for you? Then there are a slew of media account executives who believe that their medium is the "right" one for you and at a special price.
Many Years in the Field
This is where Toolbelt Media, Inc. comes in. We have more than 30 years of experience dealing with media advertising. Toolbelt Media wants to be your ad agency. We know that not every medium is the "right" one for your business, no matter what the price.
Careful Research on Your Behalf
After our free consultation meeting with you, we'll research all media options for your business. We look to see if your customers in your market area are reached by various media. One of the great things about media these days is that there are many choices for many types of businesses. It's our task to identify the ones that will work cost-effectively for you. Your ad dollars are precious; we only buy ads where we get the most "bang for the buck".
Toolbelt then narrows down the media options to the ones that best fit your needs. You may be surprised that the most popular station in town or your personal favorite station may not be the one your customers listen to.
An Eye to Your Budget
Toolbelt's next step is to negotiate fair rates in those media. We select the time of day and programs in electronic media and page placement in print media, all in an effort to reach your target audience in the most direct manner possible.
Next, we work the rates to fit your advertising budget. We only place your ads in places and stations that will provde your business with a strong presence. Effective advertising includes the principle of reach & frequency: Reach the biggest audience you can and make sure they hear your message frequently. A couple of radio spots a week, as opposed to a 10 or 20 times a week, will be a waste of your money and time. That's another reason Toolbelt identifies and recommends only the strongest media for your campaign.
Zero In, Make it Work
Determine your target audience. Determine which media reach it best. Negotiate a fair price that fits your budget and allows you to have enough "presence" on each medium. Let's get people talking about your business... and using it!
Contact us today to take the work out of media buying. |
